Articles

301 Redirects (Forwarding)

301 Redirects: Migrating Correctly Without Losing Rankings If you delete a subpage or change a...
Activating MarketGoo and Starting the Setup

Step 1: How to Start Your First SEO Audit Once you have purchased MarketGoo, the tool is...
Avoiding Duplicate Content

Duplicate Content: Why Copying Harms Your Site Google loves originality. When the same text...
Backlinks – The Digital Currency

Backlinks: Why External Recommendations Are So Important A backlink is a link from another...
Business Directories (Citations)

Business Directories: Why You Should Be Listed Everywhere Entries in portals such as Local.ch,...
Choosing the Right Keywords

Finding the Right Keywords Keywords (search terms) are the bridge between what a user types...
Content Length & Quality

Content with Added Value: How Much Text Does an SEO Page Need? Google wants to provide its...
Finding Broken Links (Dead Links)

Broken Links: Avoid Dead Ends on Your Website Nothing frustrates users (and the Google bot)...
Google Business Profile (formerly Google My Business)

Google Business Profile: Your Digital Storefront The Google Business Profile is the most...
Google Search Console (GSC)

Google Search Console: Your Direct Line to Google The Google Search Console is a free tool...
Heading Hierarchy (H1, H2, H3)

H1, H2, H3: Structure is Half the SEO Battle Search engines read your website like a book. To...
Image SEO (File Names & Alt Texts)

Image SEO: How Google Finds Your Photos Search engines cannot "see" images like humans do....
Internal Linking

Internal Linking: The Signpost for Google A good website is like a well-signposted department...
Local SEO – Be Found in Your Region

Local SEO: Become Number 1 in Your Region For most SMEs in Switzerland, it is more important...
Meta Descriptions

The Meta Description: Your Ad Copy on Google The meta description is the short snippet of text...
Mobile Optimization

Mobile First: Is Your Website Ready for Smartphones? Today, more than half of all search...
Optimizing Title Tags

SEO Guide: Creating the Perfect Page Title (Title Tag) The page title (Title Tag) is the blue...
Pagespeed & Load Times

Load Time (Pagespeed): Why Every Second Counts Google has officially confirmed: the loading...
Reality Check: What MarketGoo Can – and Cannot Do

Expectation Management: What MarketGoo Can Achieve SEO (Search Engine Optimization) is not a...
Robots.txt Explained Simply

Robots.txt: Your Website's Bouncer The robots.txt is a small text file located in the root...
SSL & HTTP

SSL Encryption: A Must for Google & Trust A website without an SSL certificate...
Social Media & SEO

Social Media & SEO: Do Facebook & Co. Influence My Ranking? A common misunderstanding:...
Structured Data (Schema.org)

Structured Data: More Space in Search Results Have you ever noticed that some Google results...
Submitting the XML Sitemap

XML Sitemap: The Roadmap for Google Imagine Google is a tourist in a foreign city. An XML...
The Ultimate SEO Checklist

Final Checklist: Are You Ready for Page 1? Congratulations! You have taken a deep dive into...
Understanding Error Messages (What to do when it's "Red"?)

MarketGoo Showing Errors? Don't Worry! If your MarketGoo dashboard shows red warnings, it...
Understanding Ranking Fluctuations

Help, my ranking is dropping! Why positions fluctuate SEO is not a static matter. It is...
Understanding Your SEO Report

The SEO Report: Making Your Success Measurable Once a month (or weekly with Pro), you will...
Understanding the SEO Score

What does my SEO score mean? After the first scan, MarketGoo shows you a percentage – the...
What is MarketGoo?

MarketGoo: Your Personal SEO Coach You’ve created a great website with CURIAWEB, but the...