Black Friday & Christmas: How to Prepare Your Website for Peak Times

The holiday season is just around the corner – and with it, the most profitable days of the year: Black Friday and Christmas. For many SMBs in Switzerland, these weeks are crucial to attract new customers and retain existing ones with attractive offers. But only a well-prepared website can truly deliver. In this article, we’ll show you how to get your website, hosting, and domains ready for peak times – and what to pay special attention to.

1. Optimize Performance & Hosting

During peak sales, website traffic can skyrocket. Slow loading times or downtime are real conversion killers. Ensure you have a fast and reliable hosting solution. With CURIAWEB Webhosting, you benefit from:

• High-performance servers located in Switzerland
• Reliable security and uptime
• Scalable resources for traffic spikes

Tip: Test your site speed with tools like Google PageSpeed Insights. Aim for a score above 80.

2. Secure Domains & Create Landing Pages

Many SMBs lose sales because their campaigns aren’t properly presented. Use dedicated domains for your promotions, e.g. blackfriday-mycompany.ch. With domain registration from CURIAWEB, you can secure your desired address today.

For designing campaigns, a website builder is ideal. Quickly create landing pages tailored to Black Friday or Christmas – no coding skills required.

3. Security & Email Protection

During the holiday season, phishing and spam attacks increase dramatically. Protect your business emails with Spamexperts. Key benefits:

• 99.98% spam blocking
• Protection against phishing & malware
• Full GDPR compliance with Swiss data hosting

This ensures your customer communications and orders remain safe.

4. Plan Your Marketing in Advance

Black Friday & Christmas are not just sales days – they’re a marketing marathon. Plan ahead:

• SEO: Optimize for keywords like “Black Friday deals Switzerland” or “buy Christmas gifts online”.
• SEA: Launch targeted Google Ads or Bing Ads with budget control.
• Social Media: Promote your offers on LinkedIn, XING, and Instagram.
• Email marketing: Send newsletters with exclusive Black Friday deals.

Important: Launch your campaigns at least 1–2 weeks before the actual date so customers can discover your offers in time.

5. SMB Checklist – Black Friday & Christmas

• ✅ Check hosting – is your website fast enough?
• ✅ Secure your domain – is your campaign address available?
• ✅ Build a landing page – are your offers clear and visible?
• ✅ Improve security – spam filter & SSL enabled?
• ✅ Start marketing – leverage SEO, Ads & Social Media

FAQ: Frequently Asked Questions

• When should I launch my Black Friday campaign? – At least 1–2 weeks before, to allow time for indexing and awareness.
• Do I need a dedicated landing page? – Yes, it improves conversion rates and makes your offers clearer.
• How much budget should I plan for Ads? – Even CHF 10/day can generate results.
• Can small businesses compete? – Absolutely. Niche campaigns and local focus are often more effective.

Conclusion

Black Friday and Christmas are the most profitable times of the year. Businesses that prepare their websites can benefit enormously from this boom. With CURIAWEB Hosting, domains, email protection, and the website builder, you are perfectly equipped to succeed in Switzerland. Take advantage of the season – and get your website ready for the holidays!