"WordPress is free" – this phrase is widespread and, at the same time, one of the most common reasons for false expectations.
While the WordPress software itself is available for free, a professional website is not created by the content management system alone. In practice, costs are made up of several components – one-time, ongoing, and often underestimated indirect costs.
This article shows realistically what a WordPress website actually costs, the differences that exist, and what small and medium-sized enterprises should look out for.
WordPress itself: free, but not cost-free
For WordPress to become a functioning corporate website, you also need: Web hosting, a domain, design (Theme), extensions (Plugins), and setup/maintenance.
One-time costs: Creating the website
Option 1: Self-implementation
Financial costs are low (three-digit range), but internal time expenditure often amounts to several working days.
Option 2: Implementation by Freelancer or Agency
Realistic guidelines for creation:
- CHF 1,500 – 3,000 for simple company websites
- CHF 3,000 – 8,000 for more individual SME websites
- Higher amounts for complex requirements
Ongoing costs: Operation and Infrastructure
Web hosting and Domain
Quality hosting – ideally with a server location in Switzerland – ensures stable loading times and clear responsibilities.
WordPress Hosting in Switzerland
SMEs should realistically expect CHF 150 – 300 per year for hosting and domain.
Plugins, Themes, and Licenses
Annual costs of CHF 50 – 300 are realistic here.
Maintenance, Security, and Backups
Professional backup and security solutions significantly reduce risks:
Backup solutions for WordPress
For maintenance and security, CHF 300 – 1,000 per year is realistic, depending on the level of support.
Conclusion
WordPress is a powerful system, but not a "free website." Those who plan these aspects realistically avoid later surprises and create a stable foundation for their online presence.
