Breaking Boundaries with a Multilingual Website
Especially in Switzerland with its four national languages, it is often crucial to offer content in German, French, or Italian. With the Kopage Website Builder, you can increase your reach by building a separate section for each language region – without any programming effort.
Strategy Tip: Plan your structure in advance. The cleanest solution is to use language prefixes in the URL (e.g.,
/en/, /fr/) to help visitors and search engines find their way around.1. The Structure: Creating Language Trees
In Kopage, you create a separate page tree for each language. This gives you maximum freedom in design:
- English: Homepage under
/en/or directly on the root domain. - French: All pages under the path
/fr/(e.g.,/fr/accueil). - Italian: All pages under the path
/it/.
2. Navigation & Language Switcher
Menu Separation
Create separate menus for each language so that a French visitor doesn't suddenly see German navigation items.
Create separate menus for each language so that a French visitor doesn't suddenly see German navigation items.
Flag Icons
Use small flag icons or text links (EN | FR) in the header to allow for intuitive language switching.
Use small flag icons or text links (EN | FR) in the header to allow for intuitive language switching.
3. SEO for Different Languages
To help Google understand which page is intended for which target group, you should maintain the SEO settings for each language page individually:
- Assign appropriate Meta Titles and Descriptions for each language.
- Ensure that all internal links remain within the respective language version.
- Hreflang Tags: Since Kopage does not generate these automatically, you can manually add meta tags in the page settings for professional SEO.
4. Checklist for Getting Started
- Translate content professionally (avoid pure Google translations).
- Provide images with language-specific alt texts.
- Create and label forms (contact forms) separately for each language.
- Provide legal texts (Imprint/Privacy Policy) in all offered languages.
Challenge: Language Detection: Kopage does not offer automatic redirection based on browser language. We recommend a prominent language switcher directly in the header of your website.
Need help setting up your multilingual structure?
Our Support Team will be happy to assist you with the implementation!
