Order in the Shop: The Category Structure
A well-thought-out category structure not only helps your customers navigate but is also crucial for your Google rankings. In Magento 2, you manage this centrally under Catalog > Categories.
Creating Categories
- Select the "Default Category" (your root category) and click on Add Subcategory.
- Enter the name and ensure that "Enable Category" and "Include in Menu" are set to Yes.
- Under Display Settings, you can determine whether only products or also static CMS blocks (e.g., banners) should be displayed.
SEO for Categories
Use the "Search Engine Optimization" section to store individual meta titles and descriptions for each category. This is particularly important for relevance in Swiss search results.
High-Performance Browsing
Our Varnish cache optimization ensures that your categories load lightning fast.
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