Two Tools, One Goal: Your Success on Google
There is often confusion about which tool is responsible for what. In short: Google Analytics looks inside your shop (user behavior), while the Search Console looks outside at Google Search (visibility).
Direct Comparison: Which tool for which question?
| Shop Owner's Question | The Right Tool |
|---|---|
| For which search terms does my shop appear? | Search Console |
| How long do customers stay on my product page? | Google Analytics |
| Are there technical issues indexing my pages? | Search Console |
| What is my revenue per visit? | Google Analytics |
Google Search Console: The View from the Outside
The Search Console is your direct line to Google. It doesn't tell you who the user is, but rather how Google sees your site. It is indispensable for SEO because it shows you how often your site appeared in search results (impressions) and how many people actually clicked on it (CTR).
Google Analytics: The View from the Inside
Analytics picks up where the Search Console leaves off: with the click on your page. It analyzes the customer journey through your shop. It helps you understand at what point customers abandon the purchase process and which marketing channels (email, social media, search) deliver the highest ROI.
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