More than just Google: Microsoft Bing and ChatGPT
Bing has a significant market share in Switzerland, especially in the B2B sector and through the integration of AI assistants. With Bing Webmaster Tools, you ensure that your shop is optimally listed there as well.
Quick Guide: Import from Search Console
- Go to the Bing Webmaster Tools.
- Instead of setting up everything manually, use the option "Import from Google Search Console".
- Sign in with your Google account. Bing will automatically adopt all verified domains and sitemaps.
- Activate IndexNow: Bing offers a protocol called "IndexNow". Many shop systems (PrestaShop, Magento) support this via modules to report new products to Bing in real-time.
Advantage: By importing, you save yourself the DNS verification and are ready to go within 2 minutes.
Why Bing is important for Swiss Shops
Since many companies in Switzerland use Microsoft environments, Bing is often the default search engine in browsers. Additionally, Bing Webmaster Tools feed the data for Microsoft Copilot (ChatGPT). If your shop is correctly indexed here, it will also be mentioned more frequently as a source in AI-generated answers.
Note: Bing is often stricter regarding content quality. Pay attention to unique product descriptions to rank well here in the long term.
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Whether Google or Bing – we deliver the performance that search engines love.
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