Image SEO: How Google Finds Your Photos
Search engines cannot "see" images like humans do. They read the file name and the so-called alt text (alternative text) to understand what is shown in an image.
The Two Most Important Optimizations:
- Descriptive File Names: Rename your images before uploading them.
Bad:IMG_5432.jpg
Better:carpentry-bern-solid-wood-table.jpg - The Alt Text: Briefly describe what is seen in the image within your CMS. This also helps visually impaired people and is an important ranking factor.
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