Mobile First: Is Your Website Ready for Smartphones?
Today, more than half of all search queries are made via mobile devices. Google therefore primarily uses the mobile version of your website for its evaluation (Mobile First Indexing). If your site is difficult to use on a phone, you will lose ranking positions.
Checklist for the Mobile View:
- Font Size: Is the text readable without zooming?
- Spacing: Are buttons far enough apart so they can be easily tapped with a thumb?
- No Pop-ups: Does a newsletter form cover the entire mobile screen? (Google doesn't like that!)