Broken Links: Avoid Dead Ends on Your Website
Nothing frustrates users (and the Google bot) more than clicking on a link that leads to a "404 - Page Not Found" error message. These faulty connections are called Broken Links.
Why do dead links harm your SEO?
- Poor User Experience: Visitors leave your site frustrated.
- Wasted Crawl Budget: Google wastes time on dead pages instead of indexing your new content.
- Loss of Link Power: Internal links (see our guide Internal Linking) no longer function.