Backlinks: Why External Recommendations Are So Important
A backlink is a link from another website to yours. For Google, backlinks act like "recommendations." The more high-quality recommendations you have, the more authoritative your website appears.
Quality Over Quantity:
- Relevance: A link from an industry colleague is more valuable than 100 links from completely unrelated sites.
- Authority: Links from well-known news portals or official organizations provide a lot of "link juice."
- Naturalness: Never buy backlinks! Google recognizes unnatural patterns and penalizes them severely.