Local SEO: Become Number 1 in Your Region
For most SMEs in Switzerland, it is more important to be found in Bern, Zurich, or Basel than worldwide. Local SEO ensures that your website ranks at the top for search queries with a local context.
The 3 Pillars of Local Success:
- NAP Consistency: Name, Address, and Phone number (NAP) must be written exactly the same across the entire web (your site, Facebook, business directories).
- Local Keywords: Integrate your location into your titles and texts (see guide Optimizing Title Tags).
- Reviews: Local customer reviews are an extremely strong signal for Google.