Business Directories: Why You Should Be Listed Everywhere
Entries in portals such as Local.ch, Search.ch, or business directories are referred to in the SEO world as Citations. They serve as an important proof of trust for search engines.
What you need to pay attention to:
The most important rule is consistency. If your address is "Musterstrasse 10" on your website but listed as "Musterstr. 10" in a directory, it can confuse Google.