Internal Linking: The Signpost for Google
A good website is like a well-signposted department store. When you link from one page to another relevant subpage, you help Google understand the structure of your website.
Why internal links are so important:
- Distribution of "Link Juice": Important pages should be linked more frequently.
- Longer Dwell Time: Users stay on your site longer if they find relevant follow-up links.
- Better Indexing: Google finds new subpages faster if they are linked from the homepage or other articles.