Managing pages, navigation, and submenus in Kopage

The page structure determines how your Kopage website's content is organized and how visitors access the individual sections via the navigation.

In the classic Kopage website builder, you can create, edit, and arrange pages, as well as use subpages or submenus. This allows you to clearly structure both small websites with a few pages and more extensive websites.

In this guide, we show you how pages and navigation are connected and how to build a clear structure for your website.

Briefly explained: The pages form the content structure of your website. Through the navigation, you make this structure accessible to your visitors. Subpages help you organize related content hierarchically.

What is the page structure of a website? #

The page structure describes which individual pages your website has and how they are organized with one another.

For example, a small business website could be structured like this:

Home
About us
Services
References
Contact

On a larger website, individual areas can be further subdivided:

Home
About us
Services
├── Consulting
├── Planning
└── Implementation
References
Contact

In this example, the pages „Consulting“, „Planning“, and „Execution“ are subordinated to the „Services“ section.

What is the difference between page and navigation? #

Page and navigation are closely related, but they are not the same thing.

A Page contains the actual information. The Navigation helps visitors find and access these pages.

Simplified:

Page
→ contains the content

Navigation
→ leads the visitor to the content

This distinction is important when planning your website. Not every single piece of content necessarily requires its own prominent menu item.

Plan page structure before creating #

Before you create many pages, it is worth thinking about the basic structure of your website.

Ask yourself above all what information your visitors are looking for and how they can find it as quickly as possible.

For many smaller websites, a few main sections are initially sufficient.

Home
Services
About us
Contact

You can add more pages later if additional content is actually needed.

Practical Tip: Start with a simple and transparent page structure instead. A website doesn't automatically become better just because it has a particularly large number of pages or menu items.

Create a new page in Kopage #

Open the page or navigation management in the Kopage editor.

There you can add a new page using the designated function and then edit its content.

Assign a page name that describes as clearly as possible what visitors will find on this page.

Instead of an unclear name like:

Information

is for example:

Web design

or:

About us

usually easier for visitors to understand, provided this matches the actual page content.

Keep page names short and clear #

The name of a page can also be relevant for navigation. Very long labels can therefore become problematic, especially in the main menu.

A menu item should be as quick to grasp as possible.

Instead:

Information about our various services

is

Services

usually more sensible in navigation.

On the actual page, you can then use a more detailed and precise heading.

Create content for a new page #

After you have created a page, you can build its actual content.

For this, you use in Kopage in particular content blocks, texts, images, and, if needed, additional features.

We explain in detail how to set up these content areas at Create content with Kopage: editing content blocks, texts, and images.

Change page order #

The order of the pages also influences how visitors perceive the structure of your website.

Kopage allows pages or subpages to be organized via drag & drop.

This allows you to move a page to the desired position without having to recreate it.

For example, a typical main navigation could be arranged like this:

Home
Services
About us
References
Contact

Important areas should not be unnecessarily hidden among less relevant menu items.

Practical Tip: For an existing website, first change only one position and then check the navigation. This is particularly important if subpages already exist.

Using subpages in Kopage #

Subpages help to logically group more extensive topics.

For example, if your company offers several different services, a parent „Services“ page can be used.

Underneath this, the individual services can be organized as subpages:

Services
├── Consulting
├── Planning
├── Installation
└── Support

This keeps the main navigation uncluttered while still allowing visitors to go directly to individual topics.

When is a subpage useful? #

A subpage is particularly useful when a topic is independent enough to justify its own page, but logically belongs to a parent section.

For example, if you describe three services in detail each, three subpages can make sense.

If, on the other hand, each service consists of just two short sentences, a single page with multiple content blocks might be clearer.

The decision should therefore depend on the actual content and not on how many pages are technically possible.

Build submenus #

Subpages can be used to build a hierarchical navigation or submenus.

This allows visitors to see which content belongs to a broader section.

For example:

Products
├── Product A
├── Product B
└── Product C

Such a structure is particularly helpful for websites that have multiple offers, services, or subject areas.

Do not use too many navigation levels #

Hierarchical structures are helpful, but they can also become too complex.

A navigation like:

Services
└── Consulting
    └── Companies
        └── Industries
            └── Detail Page

is often unnecessarily complicated for a normal corporate website.

Visitors should not have to navigate through multiple menu levels to reach important content.

Note: Submenus are meant to simplify navigation—not create additional hurdles.

How many main menu items are reasonable? #

There is no fixed number that applies to every website.

The crucial factor is that the navigation remains clear and works across different screen sizes.

For a smaller website, a compact navigation with a few clearly named main sections is often better than a menu with a very large number of equally important items.

If the main menu becomes too extensive, you should check which content can be sensibly grouped or organized as subpages.

Categorize homepage correctly #

The home page is usually the central entry point of your website.

It was supposed to give visitors an overview and lead them on to the most important areas.

Therefore, do not try to completely repeat all the information from all subpages on the homepage.

Use the homepage as orientation instead and link specifically to further content from there.

Page or content block? #

This question frequently arises when building a CoPage website.

If content directly belongs to an existing topic and is relatively short, an additional content block on the same page can be sufficient.

If a topic, on the other hand, is extensive, appeals to its own target audience, or is intended to be accessed independently, a separate page may make more sense.

Example:

Brief introduction of three services
→ one page with three content blocks

Detailed description of each service
→ separate subpage per service

Rename pages #

If the name of an area changes, you can rename the page in question accordingly.

Then check how the new name is displayed in the navigation and whether it also works well on smaller screen sizes.

For websites that have already been published, you should also pay attention to whether changing the page name affects the page address or URL.

Important: Do not unnecessarily change the URL of a page that has already been published and indexed by search engines. A changed URL can cause existing links to the old address to stop working if a suitable redirect is not in place.

Page names and page addresses are not the same #

The visible name of a page and its web address fulfill different tasks.

For example, one page could be visibly named „About Us“ and be accessible via a corresponding URL.

The visible page name serves as a guide for visitors. The URL, on the other hand, identifies the address of the page on the web.

Therefore, when it comes to SEO-relevant settings and page URLs, you should not only consider visual navigation.

We cover the corresponding search engine settings under SEO with Kopage: Page titles, metadata, URLs, and search engine optimization.

Add internal links between pages #

Not every navigation between your content has to happen via the main menu.

You can link directly to matching subpages within texts or via buttons.

For example, if you briefly introduce a specific service on an overview page, you can link from there to the detailed service page.

This creates a meaningful connection between related content.

Practical Tip: Use meaningful link text. A link like „Learn more about our consulting services“ conveys more information than a generic „Click here“.

Build navigation for visitors instead of internal organization #

The navigation should be based on how visitors search for information – not exclusively on how your company is internally organized.

Internal department names, technical terms, or product abbreviations may be second nature to you, but they can seem incomprehensible to new visitors.

Therefore, use terms whenever possible that your target audience knows and whose meaning is recognizable without additional explanation.

Make the contact page easily accessible #

If visitors need to get in touch, the corresponding page should be easy to find.

That is why on many corporate websites „Contact“ belongs directly in the main navigation or in another highly visible place.

On the contact page, you can then integrate contact information, a form, or a location map, for example.

We explain how to create a contact form at Create forms and contact forms with Kopage.

Check navigation on smartphone #

A desktop monitor offers significantly more space for navigation than a smartphone.

Responsive websites therefore display menus adapted accordingly on smaller screens.

After making changes to the site structure, you should always check whether the main and submenus remain understandable and easy to use on a smartphone.

Very long page names or heavily nested navigation stand out negatively there particularly quickly.

You can find further information at Responsive Design: Optimizing Kopage website for smartphones and tablets.

Delete pages #

If a page is no longer needed, it can be removed from the website.

For a new, as-yet-unreleased website, this is usually uncomplicated.

Before deleting an existing page, you should check whether it is already being accessed by other areas of your website, by external websites, or by search engines.

If a published page is simply removed, its previous address can subsequently lead to a dead end.

Attention: Do not delete an already long-published page simply because you no longer want it in the menu. „No longer show in navigation“ and „completely delete page“ are two different requirements.

What happens to links to a deleted page? #

If other pages still link to a deleted address, these links may subsequently lead to a page that no longer exists.

Therefore, whenever you make major changes to the site structure, also check your internal links.

If old content has been replaced by a new page, it should also be checked whether the previous URL can be redirected to the appropriate new address.

Test navigation after major changes #

After moving, renaming, or deleting multiple pages, you should not only view the website in the editor.

Then open it as a regular visitor and test the navigation.

A sensible control flow is:

open home page
        ↓
test all main menu items
        ↓
open submenus
        ↓
test important internal links
        ↓
check contact page
        ↓
check smartphone navigation

Typical mistakes in pages and navigation #

A common mistake is an overly extensive main navigation that displays all existing pages with equal weight.

Very long page names, unnecessarily deep submenus, and unclear labels also make orientation difficult.

Another problem arises when pages are deleted or renamed without considering existing links and URLs.

Good navigation doesn't have to be particularly creative. Above all, it must be easy to understand and work reliably.

Page structure and SEO #

A comprehensible page structure does not only help visitors.

Even search engines must be able to understand what content is available, how it relates to each other, and which pages are particularly important.

Logical navigation and meaningful internal linking create a good foundation for this.

However, that does not mean that every conceivable search query requires its own page. Multiple very similar pages with nearly identical content can unnecessarily bloat the website.

Practical Tip: Create a separate page only when there is independent and helpful content for it—not just to increase the number of your pages.

Revise an existing page structure #

If your Copage website has been around for a while, you don't necessarily have to rebuild everything from scratch.

First, check which pages are actually needed, which content can be merged, and whether visitors can quickly reach important areas.

Then proceed step by step instead of rebuilding the entire navigation all at once.

Especially for a website already indexed by search engines, changes to existing URLs should be carefully planned.

Example of a clear corporate website #

A simple structure could look like this, for example:

Home

Company
├── About us
└── Team

Services
├── Consulting
├── Planning
└── Implementation

References

Blog

Contact

This is merely an example. The correct structure always depends on what content your website actually needs.

What's next? #

Once the page structure and navigation are in place, you can focus more on the visual content of your website.

Images can be used not only within normal content blocks. Functions such as photo galleries and sliders are also available for multiple images.

Therefore, we continue with Creating images, photo galleries, and sliders in Kopage.

Summary #

Pages and navigation form the backbone of your Kopage website. Pages contain the actual information, while the navigation helps visitors reach this content quickly.

With subpages and submenus, you can clearly group related topics together. Avoid unnecessarily complicated structures and too many navigation levels.

Page names should be short and understandable. For websites that are already published, you should also carefully consider changes to existing URLs and the deletion of pages.

Always check the navigation on desktop and smartphone as well as any existing internal links after major changes.

A good site structure is not based on how many pages you can create, but on how easily visitors can find and understand your content.